MA graduate final product. Some pages from about 6 weeks of autonomous Branding Design on a real/exisiting organization but approached hypothetically. This means I was the author of every little shred of content, copy, market research, and design component. It was an ideal scenario to have full control – no one else butchering things but me. About a third of the photographic imagery is my own, and because it was taken close range with no protective gear, I used these images on the large scale section intro pages in a huge way. The final ‘real’ style guide is an optimized interactive PDF. Only a select portion of the full guide is shown here.