Corporate Career Beginning
Technical Communications
I was responsible for maintaining corporate styles and standards, ensuring the Motorola Brand was used consistently and effectively across all materials for consumers. I worked closely with Motorola's Technical Communications department, Marketing Communications, Human Factors, and Translations to deliver project estimates as well as visual solutions for product release materials.
I specialized in the design of complex diagrams for satellite and cellular technologies. My focus was design of user guide phone menu structures that visually adjust to differences upon translation into 24 foreign languages. In addition, I created instructional illustrations in accordance with Human Factors and The Disability Acts to create product instructional material for consumers. Additionally, I created product user guide illustrations to demonstrate product usage after post-release testing showed frequent consumer misuse and product breakage. To reduce significant costs for user guide translations, I designed and illustrated 'textless' product guides for marketing communications.
Analyzed, designed and implemented visual flow structures for Motorola's corporate intranet for all participants involved in product testing and market release. This allowed anyone involved in a particular product's release (typically 50-100 key employees) to understand the entire protocol and process of the new product development and track progress.
Worked with engineering teams as visual communications specialist to translate complex engineering developments and proprietary software applications into 'broad-audience campaign' materials.
Created Symposium lecture images, booth display billboards, and respective brochures for 3-part series presentations made by authoring engineers. As a result, The Motorola Testing Technology Presentation was awarded the Highest Impact Presentation Award at the 1999 Symposium. The development proposed significant reductions in product release time and increased the accuracy of quality assurance.
Current Doings
Coming Soon: Publicity & Media Management
Principal; 5thStage
Art Direction & Advertising, Illinois/CA.
Instructor; Adobe Professional Training
Sterling Ledet & Associates.
Past Doings
BFA Graphic Design; University of Illinois
10 Years as a Working Creative
6 Years College Faculty Adv/Graphic Design
The Art Institute of California–San Diego
3 Years Graphic Designer II for Motorola
Additional Past Doings
Art Director; Legal Arts
via Aquent Talent Staffing, La Jolla CA
Creative Director; Indigenous Media
From July 2001 through 2007, I was a full-time college instructor at The Art Institute of California. As a result of teaching college upper-level studio design courses, I parallel this with the experience of art direction and management in its purest form. With this particular aspect of my career, I have a strong methodology with regard to the creative process as well as offering constructive critique. I am receptive to feedback on my own work and deeply value collaboration and the benefits of creative diversity.
Some courses I taught spanned across all majors offered in the 3 year Bachelor's degree programs; Advertising, Graphic Design, Multimedia & Web, Media Arts & Animation, and Game Art.
As a result of my classroom/student involvement, I sometimes hired interns to work with me on my professional projects. When appropriate, I also integrated non-profit organization needs into course assignments so the non-profit client received outstanding work they could not otherwise afford AND the students benefited from the real-world project experience and portfolio content under my direction.
Publicity & Media Management
